<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Be Digital]]></title><description><![CDATA[Be Digital]]></description><link>https://www.bedigital.co.th/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 06 May 2026 17:20:22 GMT</lastBuildDate><atom:link href="https://maartenkallenberg.wixstudio.com/bedigitalnew/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Segmenting Restaurant Brands for Strategic Growth]]></title><description><![CDATA[Introduction The restaurant industry is highly competitive, with brands facing constant pressure to differentiate themselves and attract...]]></description><link>https://www.bedigital.co.th/post/segmenting-restaurant-brands-for-strategic-growth</link><guid isPermaLink="false">67c6b085f617d0d8a28cea13</guid><category><![CDATA[Brand Health Research]]></category><pubDate>Tue, 04 Mar 2025 08:05:45 GMT</pubDate><dc:creator>Maarten Kallenberg</dc:creator></item><item><title><![CDATA[Quantifying the Importance of Customer Satisfaction in the Restaurant Industry]]></title><description><![CDATA[Introduction Customer satisfaction is often discussed as a critical factor in brand loyalty, but how much does it truly impact consumer...]]></description><link>https://www.bedigital.co.th/post/quantifying-the-importance-of-customer-satisfaction-in-the-restaurant-industry</link><guid isPermaLink="false">67c6af93f617d0d8a28ce6cb</guid><category><![CDATA[Brand Health Research]]></category><pubDate>Tue, 04 Mar 2025 07:48:37 GMT</pubDate><dc:creator>Maarten Kallenberg</dc:creator></item><item><title><![CDATA[Analysis: Turning Data into Actionable Insights]]></title><description><![CDATA[We can debate the merits of different brand health frameworks  and survey designs  all day—and getting them right is important. But in...]]></description><link>https://www.bedigital.co.th/post/analysis-turning-data-into-actionable-insights</link><guid isPermaLink="false">67c6aeaff617d0d8a28ce400</guid><category><![CDATA[Brand Health Research]]></category><pubDate>Tue, 04 Mar 2025 07:44:09 GMT</pubDate><dc:creator>Maarten Kallenberg</dc:creator></item><item><title><![CDATA[Perceptions: Measuring Brand Image the Right Way]]></title><description><![CDATA[Understanding brand image  is critical for brand health tracking. Marketers carefully craft brand touchpoints to shape consumer...]]></description><link>https://www.bedigital.co.th/post/perceptions-measuring-brand-image-the-right-way</link><guid isPermaLink="false">67c6adc3295dfeba6ca0359c</guid><category><![CDATA[Brand Health Research]]></category><pubDate>Tue, 04 Mar 2025 07:40:07 GMT</pubDate><dc:creator>Maarten Kallenberg</dc:creator></item><item><title><![CDATA[Behavior: Understanding How Consumers Really Think]]></title><description><![CDATA[When designing brand health surveys, marketers and researchers often make incorrect assumptions  about consumers: They accurately remember...]]></description><link>https://www.bedigital.co.th/post/behavior-understanding-how-consumers-really-think</link><guid isPermaLink="false">67c6acf96843921b11219510</guid><category><![CDATA[Brand Health Research]]></category><pubDate>Tue, 04 Mar 2025 07:36:06 GMT</pubDate><dc:creator>Maarten Kallenberg</dc:creator></item><item><title><![CDATA[Benchmarking: Moving Beyond the Limitations of Brand Funnels]]></title><description><![CDATA[For decades, marketers have relied on brand funnels —a framework that assumes consumers move linearly from awareness to loyalty. The idea...]]></description><link>https://www.bedigital.co.th/post/benchmarking-moving-beyond-the-limitations-of-brand-funnels</link><guid isPermaLink="false">67c6abdd8e9e31d112513818</guid><category><![CDATA[Brand Health Research]]></category><pubDate>Tue, 04 Mar 2025 07:32:10 GMT</pubDate><dc:creator>Maarten Kallenberg</dc:creator></item><item><title><![CDATA[Differentiation vs. Distinctiveness: A Key Debate in Marketing]]></title><description><![CDATA[Introduction For the past decade, marketing experts have debated the concepts of differentiation  and distinctiveness . The discussion...]]></description><link>https://www.bedigital.co.th/post/differentiation-vs-distinctiveness-a-key-debate-in-marketing</link><guid isPermaLink="false">67a8a938ec623894cc982334</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Sun, 09 Feb 2025 13:16:00 GMT</pubDate><dc:creator>Maarten Kallenberg</dc:creator></item><item><title><![CDATA[The Power of Advertising: How It Works and What Makes It Effective]]></title><description><![CDATA[Introduction Numerous academic studies have confirmed that advertising, in general, provides a positive return on investment (ROI)....]]></description><link>https://www.bedigital.co.th/post/the-power-of-advertising-how-it-works-and-what-makes-it-effective</link><guid isPermaLink="false">67a8a658a59646b76bba70e8</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Sun, 09 Feb 2025 13:05:33 GMT</pubDate><dc:creator>Maarten Kallenberg</dc:creator></item><item><title><![CDATA[The Sales Promotion Trap: Short-Term Gains, Long-Term Damage]]></title><description><![CDATA[Introduction Sales promotions have long been a staple in marketing, offering a quick boost in sales. But over the years, many brands have...]]></description><link>https://www.bedigital.co.th/post/the-sales-promotion-trap-short-term-gains-long-term-damage</link><guid isPermaLink="false">67a8a402f23f81c6a27f6f55</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Sun, 09 Feb 2025 12:57:14 GMT</pubDate><dc:creator>Maarten Kallenberg</dc:creator></item><item><title><![CDATA[Brand Funnels: Understanding How Consumers Move Toward Purchase]]></title><description><![CDATA[Why Brand Funnels Matter Marketers often focus on sales numbers, but sales are just the final step in a longer process. Before a customer...]]></description><link>https://www.bedigital.co.th/post/brand-funnels-understanding-how-consumers-move-toward-purchase</link><guid isPermaLink="false">67a8a26ef23f81c6a27f6a6e</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Sun, 09 Feb 2025 12:46:55 GMT</pubDate><dc:creator>Maarten Kallenberg</dc:creator></item><item><title><![CDATA[How the Brain Works—And What It Means for Marketing]]></title><description><![CDATA[Marketing Is About Influencing Minds At its core, marketing is about creating demand—convincing people to choose your product over...]]></description><link>https://www.bedigital.co.th/post/how-the-brain-works-and-what-it-means-for-marketing</link><guid isPermaLink="false">67a89d1af23f81c6a27f5aa7</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Sun, 09 Feb 2025 12:28:33 GMT</pubDate><dc:creator>Maarten Kallenberg</dc:creator></item><item><title><![CDATA[The Science of Marketing: Why Growth Comes from Penetration, Not Loyalty]]></title><description><![CDATA[Why Science Matters in Marketing Everyone understands that architecture requires both creativity and science. A building must be visually...]]></description><link>https://www.bedigital.co.th/post/the-science-of-marketing-why-growth-comes-from-penetration-not-loyalty</link><guid isPermaLink="false">67a886c6f23f81c6a27f1436</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Sun, 09 Feb 2025 11:08:46 GMT</pubDate><dc:creator>Maarten Kallenberg</dc:creator></item></channel></rss>